In a town where the pace is slower and the smiles are wider, Brian and Joanna Milligan built more than a butcher shop — they built a community hub rooted in passion and purpose.
When Diana Cassidy-Bush first met the Milligans over seven years ago, their energy was contagious. They weren’t just opening a store; they were creating a lifestyle — one that celebrated good food, great company, and the simple joy of rural Ontario living.
From Dream to Reality
It all started with a leap of faith. Brian, a lifelong butcher with a knack for creating flavours that bring people together, and Joanna, a creative visionary with an eye for detail, saw potential where others saw risk — a large building in the heart of Cloyne, Ontario.
What looked overwhelming at first became the foundation of something extraordinary. Joanna’s artistic touch transformed the space into a warm, welcoming shop where every detail feels intentional. From the rustic décor to the scent of smoked meats and spices, Milligan Meats feels like home the moment you walk in.
“We didn’t just want to open a butcher shop,” Joanna says. “We wanted to create a place people loved to come to — a place that felt good.”
The Heart of the Business
The real secret behind Milligan Meats isn’t just the food — it’s the people. Brian and Joanna’s philosophy is simple: treat every customer like a neighbour.
From helping carry groceries to chatting about dinner plans, their team brings back that old-fashioned service that’s increasingly rare. Inside their shop, there’s laughter, conversation, and the unmistakable hum of community. Employees feel like family. Locals feel like friends. And everyone leaves with a smile — and probably a few extra treats.
“Old-fashioned, good, friendly service — that’s what people remember.” — Brian Milligan
More Than Meat — A Taste of Local Pride
Supporting local isn’t a slogan here — it’s their way of life. The Milligans stock products from nearby farmers, bakers, and artisans, turning their shop into a showcase of Ontario’s rural talent. Each item on the shelves tells a story: homemade sauces, locally made charcuterie boards, and books from area authors. “Everything we sell has meaning behind it,” Joanna says. “It’s not just a product — it’s someone’s passion.”
Life, Work, and Joy in Balance
Running a thriving rural business isn’t easy — especially when your busiest seasons blend into one long summer-to-Christmas rush. But for Brian and Joanna, the long hours are worth it. Their success is proof that you don’t need a big city to build a big dream. With heart, hustle, and a strong community behind you, you can build a business that supports the life you want — not one that runs it.
“How can you not love your job when it’s built around community, laughter, and good food?” — Diana Cassidy-Bush
Plan Your Visit
If you’re heading north to the cottage or simply exploring small-town Ontario, make sure to stop in at Milligan Meats in Cloyne. You’ll find premium cuts, ready-to-grill specialties, local goods, and the kind of friendly service that makes every visit feel special.
You’ll leave with something delicious — and maybe a little more inspired to chase your own dream.
🎧 Listen to the full episode:
“Meat the Milligans” on The Country Club Podcast — where small-town stories and big dreams meet.
👉 Available wherever you get your podcasts.